TEX EGBEDI: LIVING THE DREAM OF OLD

 TEX:LIFE OF PASSION

CLASSY EXCLUSIVE BY  OSAGE CERUTTI

When mention is made of men who  are  living their dream,  his Name must be mentioned

With a hair style that is distinctively his and a carriage that bespeak panache, Tex Egbedi, the big boss of Texen, a high street fashion outfit that has stood the test of time, ranks amongst the nation’s fashion brands

Egbedi’s style label is in more ways than one Nigeria ’s own version of popular foreign designers such as Armani, Versace, Hugo Boss and Gucci. Egbedi assuredly understands and appreciates the sophisticated test of the discerning, rich conscious Nigerians and strives to assuage their taste.

Smart, lively, determined and avant-garde, Egbedi lives by the credo “hold unto your dream, if you believe in them and you work hard, the sky will be your limit.” Indeed for the city clothier, the sky is his limit as far as the business of fashion goes. He is focused and does not allow anything to divert his attention. A good entrepreneur, Egbedi started his dream of running his own business many years ago when he was studying abroad.

Now in business for over two decade, Texen has finally relocated her head office to  a much high brow and  classier Toyin Street in Ikeja,  SAME BUILDING WITH STANBIC IBTC BANK  on  Toyin Street,Ikeja, in a bid to reposition the business for the challenges ahead

A recent visit to the edifice saw a Texen label living the dreams of the man behind it, Tex Egbedi, who initially  had three options where he believed he had some level of competence. These were advertising, fast food business and fashion. He eventually decided in favor of the last option – wardrobe business

He had began business in first place  in a  response to fill in vacuum for an indigenous upmarket label

 He therefore, decided to take the bull by the horns and launched into business. In doing this he “relied on his taste, sensible judgment and ability to master.”

This was after his stint at Newbreed as the group  advert manager and at Nigeria airports commercial ventures as the marketing manger,where he had the free hand to innovate and excel much to his internal relish and satisfaction. Although Egbedi and his likes are doing their best to promote a culture of style in the land, it is generally admitted that it is still morning yet on fashion day. Egbedi acknowledges this when he observed that though Nigerians have shaped up fashion wise, they still have a long way to go when compared to their counterparts in France , United States and the United Kingdom .

The affable Delta State-born clothier has gone a step further to establish his own label and create employment for teeming Nigerians and markets for his products. He still stocks foreign labels,thou on very minimal scale, so as to be able to satisfy the diverse needs of his various customers.

One thing that gives him joy is the increasing realization by many that appearance compliments reality. Today, Egbedi could be seen in different fora advising on style and pontificating on panache. No doubt it takes skills which are absolutely Texen to have such uncommon ability.