*Brand new HYUNDAI IX35
& PRINCELY SUM OF N1M UP FOR GRABS IN NEW MTN APP DEVELOPER CHALLENGE
LIVE REPORTS BY:
CERUTTI OSAGIE@ SOUTHERN SUN
The grand
official unveiling that announced the new birth of the MTN APP DEVELOPER CHALLENGE, held at
the imposing Southern Sun Hotel on 47 Alfred Rewane Road,Ikoyi, Lagos on the
late morning of Wednesday, 24th July 2013 could as well depict as a
moment of superlative display of a global brand by her subjects
Or how well
can one portray a situation, where for example the ever smiling General
Manager, Consumer Marketing of MTN, Mr. Kola Oyeyemi took the microphone and
before starting b his welcome posited: ‘’ If there is one brand that love to
give back to its consumers and to the general public; this is the brand; if
there is one brand that leads and others follow it, MTN is the brand’’
Well, he may
not be far from truth, considering the whopping /mouth watering prizes that MTN
is giving out in her new APP DEVELOPER CHALLENGE competition
The event,
billed to roll off by 11 am did not commence till about 45 minutes later, and
very unconventional of the organizers, it was session of breakfast/lunch buffet
that started the event, before the main action of the day
Just exactly
an hour and half after the expected time event, the master of ceremony mounted
the stage, stated why everyone was gathered and there and then called Mr. Kola
Oyeyemi,GM Consumer marketing made a very formal official welcome, stressing
that MTN is most delighted to have everyone in the house for yet another
milestone launching of new challenge and as an organization that pride itself
as a brand as one that often break new
ground in the digital world, the new MTN APP DEVELOPER CHALLENGE is one that will
no doubt change the lives of many people in several ways than one
He posited
that at the end of the day, the effort of MTN APPDEVELOPER CHALLENGE will no
doubt be talked about and the memory of the competition will definitely linger
on, for a very long time to come
Stressed he:
‘’It is a pleasure to let you know that this completion starts from today, July
24th – October 24th 2013, a three months phase that will
see live changing for the would be lucky winner and the vast number of
participants’’
He went on
to describe the various category that participant must create an app that everyone
loves and they could win exciting prizes
· ENTERTAINMENT
AND LIFESTYLE
·
BEST
EDUCATION
·
BEST
PRODUCTIVE TOOL
·
BEST
HEALTH AND WELLNESS
·
BEST
GAME AND
·
BEST
STUDENT MADE APP(UNDERGRADUATE)
CRITERIA
Mr. Oyeyemi was
categorical: ‘’ we will not compromise on our brand high standard criterion, we
will only accept originality of concept and the relevance of such concept.’’
As regards top prizes for
the would be winners, Oyeyemi described it as nothing but life changing. He may
not be far from truth… or what do you expect when overall winner goes home with
a brand new Hyundai IX 35 plus a whopping 1 million NAIRA and a Samsung GALAXY
S4?
It is such princely sum
that all, the rest winner will enjoy including the SAMSUNG GALAXY S4, what will
separate them from the overall winner is just the eye popping Hyundai IX 35
Having finished his
consumer marketing brief, the day’s compeer called on MRS Omotayo George, the
strong lady of MTN to talk more on the MTN APP DEVELOPER CHALLENGE
Described it as yet
another big break for students, undergraduate and the general public to change the story of their live via
creativity, Mrs. George revealed that the final decision of who wins and who
don’t will not rest on MTN, rather some credible judges have been chosen
to act on the panel to decide the
winners. They include: Chike Nwobi, Emmanuel Oluwosire, Akin Braithwait and
Stanly Noneke
AT the end of the
briefing, several questions were asked by guest of the day and several MTN
officials where available for ready answer. It was indeed of merriment as three
top prizes where won by celebrities and media advocates. JOKES where cracked to
high heaven by the, MC and network was endless-most typical of MTN brand event
