DORITOS WHAT?
Doritos (literally, from Mexican doradito : "turned golden or crisp", this is a brand of seasoned tottilla chips that was firts produced since 1964 by American food company
EARLY DORITOS
The original product was made at the Casa de Fritos at Disneyland, Csalifornia. Using surplus tortillas, the company-owned restaurant cut them up and fried them (as in traditional Mexican chips and added basic seasoning, resembling the Mexican chilaquill, but in this case being dry.The then Vice President of Marketing of Frito-Lay at the time, and noticed the popularity. He made a deal with Alex Foods in 1964, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its plant.
"Doritos" were released nationwide in 1966, the first tortilla chip to be launched nationally in the USA
In a Many television special series, it was said that Doritos is a $4 billion a year product. This made it the number one seller in corn based chips; it is the second leading seller behind Lay's Potato Chip, another Frito Lay product.
According to Information Resources International, in 1993, Doritos earned $1.3 billion in retail sales, one-third of the total Frito-Lay sales for the year. Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos to make the chips 20% larger, 15% thinner, and rounded the edges of the chip. Roger J. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned
FLAVOUR/INGREDIENTS
Doritos are sold in many countries worldwide in assorted flavors. They launched nationally in 1967,and proved successful, but additional market research revealed that many consumers outside the Southwest and West considered the chip to be too bland—not spicy enough for what was perceived as a Mexican snack. Frito-Lay therefore developed taco-flavored Doritos, which were introduced nationally in 1968 and were a tremendous success. Four years later, national distribution began of nacho cheese-flavored Doritos, which were also a hit, and for a short run at the end of the 1970s, the Sour Cream and Onion flavored chips were available, but were discontinued in the early 1980s. Cool Ranch/Cool Original (known for a time as Cooler Ranch) flavor was released in 1986.
The plain chips are made of ground corn, vegetable oil, and salt. Other ingredients vary across the flavored chip varieties. Doritos made for the US market generally do not use pork derived animal rennet in the making of the cheese flavorings used on the chips.
- Nacho Cheese Doritos ingredients (US), in order of percent of product: whole corn, vegetable oil (corn, soybean, and/or sunflower oil), salt, cheddar cheese (milk, cheese cultures, salt, enzymes), maltodextrin, wheat flour, whey, monosodium glutamate, buttermilk solids, romano cheese (part skim cow's milk, cheese cultures, salt, enzymes), whey protein concentrate, onion powder, partially hydrogenated soybean and cottonseed oil, corn flour, disodium phosphate, lactose, natural and artificial flavor, dextrose, tomato powder, spices, lactic acid, artificial color (including Yellow 6, Yellow 5, Red 40), citric acid, sugar, garlic powder, red and green bell pepper powder, sodium caseinate, disodium inosinate, disodium guanylate, nonfat milk solids, whey protein isolate, corn syrup solids
No doubt DORITOS IS A BRAND WE LOVE
INFO supplied with gratitude by SHOP RITE LAGOS,/ "Doritos launches first ever global campaign". Marketing Week. 8 March 2013. Retrieved 17 April 2013.
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